Concept Development

From a blank slate, Tap works with the Brand and Designers to develop, iterate, and finalize a completely unique packaging product. We work to understand the marketing objectives and required functionality of the product’s packaging. With a wide range of onsite capabilities, including rigid box, folding carton and microflute lamination, Tap’s packaging knowledge is vast and therefore the opportunities for execution often can extend beyond the typical folding carton.

During this complete design review process, we lead the customer through the following dialogue:

  • Brand Position and Differential
  • Functional Purpose of Packaging
  • Shipping, Fulfillment and other Technical Requirements
  • Desired On-Shelf or Online Customer Experience
  • Graphic Design and Finishing Aspirations
  • Material Options and Requirements
  • Timeline and Budget for the Concept Development Phase and the Print/Convert Phase