Variable Data

by Anna Brown February 14, 2022

Do you need to step up your marketing game with personalized packaging?

It’s true, we can’t personalize every package we sell but occasional targeted marketing campaigns can energize your customers and engage them in a brand-new way.

Consumers get product suggestions in e-mails, on social media and while watching TV.  How do you, as a brand, cut through the noise? One way to have someone stop, look and contemplate for more than the usual split second is personalized packaging.

Share A Coke With...

Coca-Cola was one of the first companies to make use of personalization with their share a coke campaign. They printed individual names on Coke labels which reportedly led to a 2.5% increase in sales. 

 

 

Although the Coca-Cola brand design is iconic the company realized that younger generations have different priorities when choosing a product. These younger audiences have grown up in a technologically connected world. Technology is incredibly useful and has made our lives a lot easier. But if technology and social media are prioritized over real-world human interactions, we can feel lonely and disconnected. This very phenomenon is why younger generations crave relationships. They get really good at filtering out all of the constant brand messaging they encounter on platforms they visit but they pay attention when we address them directly. So, in essence, personalization is a disruptor of their norm.  

Which one would you rather get:

Prenatal Vs. Generic

Another bonus of a personalization campaign is free advertising. Because personalization is still underutilized in packaging, it is special to get to see your name on a brand you love.  Send a personalized package to hand-picked celebrities or brand influencers and chances are pretty good that it’ll go viral on social media and create some buzz for your brand.

Khloe Kardashian Custom Oreo's PackagingCustom Oreo Packaging GIF

If you think personalization is right for you, get in touch. We’re here to guide you through each step of the way.



Anna Brown
Anna Brown

Author



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