Quick! You have less than five seconds to grab your consumer’s attention. You may have the best product on the market, but how do you communicate that differentiation in an instant? The answer. It’s all in the package design – graphics, structure and substrates. As a manufacturer of folding cartons, rigid set-up and plastic packaging, we have the wide angle view on what’s trending in packaging design. And, to share that insight, we’ve come up with the five packaging design trends that we’ve seen take shape during the past few months at Tap.
Print what you need, how you want it and when you need it! Digital printing for folding cartons has come a long way in the past years. With digital printing the possibilities are endless! Digital printing allows brands to do shorter runs, serialization, variation, personalization and event packaging all in high quality printing. Still not convinced digital is the next big thing? Look what digital printing did for Coca Cola with their “Share a Coke” campaign. The first time in a decade, Coca-Cola sales rose by 2.5%.
Learn more about Tap's HP Indigo 30000 digital press
Good Greens POP display for protein bars
Salty Water Taffy
Let’s get personal. Hand drawn design has become more and more popular throughout the years. With social media, brands are interacting more with consumers through a more relaxed and personal messaging. Though it’s not for every brand, hand drawn elements send an emotional, friendly and approachable message to consumers.
Papabubble
Good Stuff Cocoa
What you see is what you get. Clear packaging is a win-win for both you and your consumer. Today, consumers want to see what they are purchasing. In fact, according to Mintel.com, nearly 1/3 of consumers gauge how fresh a product is by its appearance, rather than its use-by date.
Tap’s 16pc folding carton with clear plastic lid
Bols Geneva Gin Set
Less is more. Sometimes the most simplistic designs can be the most effective. Less complicated designs can help make consumers’ decision-making process much easier without all the complicated design. Minimalistic package design can be perceived as luxurious, refined, sophisticated and honest. The designs aren’t overwhelming so the customer can quickly get the information they want.
Eating Evolved chocolate bar box
Evening Shade Farms Soap
Kraft is King. Kraft really isn’t anything new; however, we’re seeing a constant increase in Kraft being the chosen substrate for all types of packaging. Consumers today are more conscious of the environment and would purchase earth friendly products over other non-earth friendly products. In fact, according to a recent Nielsen report, “55% of consumers said they are willing to pay extra for products from companies that are committed to positive social and environmental impact.” Kraft is versatile and can be used in various ways. It can look handcrafted and down-to-earth or be used for a high-end contemporary look
Inca Tea
Fleurir chocolate box
Austin Johnson
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