Top 5 Package Design Trends for 2015

by Austin Johnson January 12, 2015

Quick! You have less than five seconds to grab your consumer’s attention.  You may have the best product on the market, but how do you communicate that differentiation in an instant? The answer. It’s all in the package design – graphics, structure and substrates. As a manufacturer of folding cartons, rigid set-up and plastic packaging, we have the wide angle view on what’s trending in packaging design. And, to share that insight, we’ve come up with the five packaging design trends that we’ve seen take shape during the past few months at Tap.

 

Digital

Print what you need, how you want it and when you need it! Digital printing for folding cartons has come a long way in the past years. With digital printing the possibilities are endless! Digital printing allows brands to do shorter runs, serialization, variation, personalization and event packaging all in high quality printing.  Still not convinced digital is the next big thing? Look what digital printing did for Coca Cola with their “Share a Coke” campaign. The first time in a decade, Coca-Cola sales rose by 2.5%.
Learn more about Tap's HP Indigo 30000 digital press 

 

Good Greens POP display for protein bars

 

Salty Water Taffy

Hand drawn

Let’s get personal. Hand drawn design has become more and more popular throughout the years. With social media, brands are interacting more with consumers through a more relaxed and personal messaging. Though it’s not for every brand, hand drawn elements send an emotional, friendly and approachable message to consumers.

 

Papabubble

Good Stuff Cocoa

Clear Plastic

What you see is what you get.  Clear packaging is a win-win for both you and your consumer.  Today, consumers want to see what they are purchasing. In fact, according to Mintel.com, nearly 1/3 of consumers gauge how fresh a product is by its appearance, rather than its use-by date.

 

Tap’s 16pc folding carton with clear plastic lid

 

 

 

Bols Geneva Gin Set

Minimalistic

Less is more.  Sometimes the most simplistic designs can be the most effective.  Less complicated designs can help make consumers’ decision-making process much easier without all the complicated design.  Minimalistic package design can be perceived as luxurious, refined, sophisticated and honest.  The designs aren’t overwhelming so the customer can quickly get the information they want.

 

 

Eating Evolved chocolate bar box

 

Evening Shade Farms Soap

Kraft

Kraft is King. Kraft really isn’t anything new; however, we’re seeing a constant increase in Kraft being the chosen substrate for all types of packaging. Consumers today are more conscious of the environment and would purchase earth friendly products over other non-earth friendly products. In fact, according to a recent Nielsen report, “55% of consumers said they are willing to pay extra for products from companies that are committed to positive social and environmental impact.” Kraft is versatile and can be used in various ways. It can look handcrafted and down-to-earth or be used for a high-end contemporary look


Inca Tea


Fleurir chocolate box

Learn More about Tap's Design & Engineering Process


Austin Johnson
Austin Johnson

Author



Also in News

and the Pantone color of the year is...
and the Pantone color of the year is...

by Amanda Stein January 16, 2020

Continue Reading

Cleveland Manufacturer, Tap Packaging + Design, Relocates and Plans for Growth
Cleveland Manufacturer, Tap Packaging + Design, Relocates and Plans for Growth

by Tap Marketing June 17, 2019

Continue Reading

Tap Packaging Wins Rigid Box of the Year and Two Excellence Awards in the 2016 PPC Competition
Tap Packaging Wins Rigid Box of the Year and Two Excellence Awards in the 2016 PPC Competition

by Tap Marketing May 01, 2019

Cleveland-based packaging manufacturer Tap Packaging Solutions was awarded Rigid Box of the Year and two Excellence Awards in the 2016 Paperboard Packaging Council (PPC) competition.

Continue Reading