by Austin Johnson
October 23, 2014
Brix’s unique book-style Tasting Gift Set was recently featured on Packaging Digest's website. The Tasting Gift Set was designed to showcase the components of the gift, while complementing the premium nature of the brand. The package design and production of this box was done by Tap Packaging Solutions, with creative assistance from Michael Osborne. Tap’s Brittany Vazquez, graphic designer, and Mike Willis, structural designer, were instrumental in the artistic and structural development of this high-end package.
In the article, Bruce Barber, managing director of Brix, states: “The number one objective of the new package was to display the elements…The branding of the package as a Tasting Party Set also highlighted consumer insights we had on usage of Brix. Consumers are often using Brix at tasting party and this sparked the idea for Tasting Party Set, all the components you need for a home chocolate and wine tasting, except the wine. Hence, the add on line at the bottom ‘Just Add Wine’.”
Click here to read the article on Packaging Digest’s website.
Founded by the Chilcote family in 1906, Tap Packaging Solutions is located in Cleveland, Ohio, and provides full-service manufacturing of innovative and everyday packaging solutions to the consumer products industry. As an employee-owned company, Tap employees work as a team to increase productivity and profitability. Specializing in the confection, photography, and retail markets, Tap is committed to exceeding expectations in the design and creation of premium folding cartons, rigid set-up boxes, and premium packaging.
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