Rivertown Brewing Company wanted to bring life and excitement to their brand of brewed beer. But to do so typically meant increasing inventory and then sitting on packaging that didn’t sell in the market place. But, having a variety of beer choices was valuable – to the company and their loyal customers. To meet the demands of their beer drinking consumers, Rivertown Brewing Company went digital. Using HP digital printing and a “digital minded” designer, Rivertown launched a series of eye-catching labels. From 3 SKUs to 10 SKUs, the excitement and sales grew! Being able to print on demand vs. having large inventories allowed Rivertown to increase sales of their beer line by 138%.
Austin Johnson
Author