by Austin Johnson
October 14, 2014
Jordana Revella’s article, Packaging and Your Brand, was recently featured as the cover story of the Retail Confectioners International Kettle Talk publication. Revella is the director of marketing for Tap Packaging Solutions.
According to Revella’s article: “The reason packaging can be so powerful is because our society has become overly addicted to visual cues, colors and designs. Those ‘things’ that we buy are not bought because of the words we read, but instead, because of the images and familiarity we perceive.”
She goes on to state: “While important, packaging is not a simple task that can be quickly crossed off the list. It’s an evolutionary process and one that should start strategically. Whether you’re new or established, it’s always a good time to analyze your packaging strategy.”
Click here to read the entire article.
RCI serves the confectionery industry as a source for information and ideas for retail confectioners. They aim to help their members build successful businesses by providing networking, education and resources.
Founded by the Chilcote family in 1906, Tap Packaging Solutions is located in Cleveland, Ohio, and provides full-service manufacturing of innovative and everyday packaging solutions to the consumer products industry. As an employee-owned company, Tap employees work as a team to increase productivity and profitability. Specializing in the confection, photography, and retail markets, Tap is committed to exceeding expectations in the design and creation of premium folding cartons, rigid set-up boxes, and premium packaging.
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