by Austin Johnson
February 05, 2016
Imagine this: a digital printing press with minimal waste, zero set-up, high quality color match and fast turnaround. No more “one size fits all” packaging designs. Distinguishing yourself from conventional messaging by creating a relevant and resonating package that generates new growth.
Well, this isn’t the stuff of your dreams.
The locker boxes in this video are being printed using Tap’s HP Indigo 30000, the very first digital printing press for folding cartons. Tap Packaging Solutions is proud to be one of the first in the world to offer this revolutionizing technology that allows each unique box to be printed in one run, where each sheet off of the press features different messaging, colors, and graphics.
Tap’s partnership with the HP Indigo 30000 is helping customers create new selling opportunities. This machine can be used to create packaging that speaks directly to a specific target market, so Tap is collaborating with customers to test market and innovate like never before.
The HP Indigo 30000 printing press is the ideal solution for any company that values speed to market, quality, SKU proliferation, reduced inventory quantities, relevance of package decoration and complete revision control. This game-changing technology is the optimal solution for shorter, more frequent runs without sacrificing a bit of print quality.
The HP is also efficient and safe for the environment. It eliminates the need for printing plates and chemicals and produces minimal waste compared to traditional offset presses, making it a driving technology of a sustainable future. On average, it saves up to 250 tons of paperboard waste per year and up to 200,000 square feet of plate material per year, and it improves supply chain efficiencies by reducing inventories, which leads to the elimination of obsolete stock. The HP Indigo 30000 can also print on any off-the-shelf substrate; so recycled paperboard is completely printable with this technology.
How can variable printed folding cartons drive innovation for your business?
Tap Packaging Solutions is an award-winning leading manufacturer of folding cartons, rigid set-up boxes, and high-end presentation packaging for the consumer goods industry. Located in Cleveland since 1906, Tap is proud to be ISO 9001:2008 certified with a multitude of capabilities that include digital and traditional printing, foil stamping, die-cutting and windowing.
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