Read Package Design Magazine’s Q&A with VP Sales & Marketing Jordana Revella
Tap has been catching the eyes and ears of reputable industry publications recently for its success in leveraging digital printed packaging in the folding carton market. In the May/June 2016 issue of Package Design Magazine, Tap Packaging Solutions’ digital printing capability was the hot topic of a Q&A article featuring the words of Jordana Revella, Tap’s Read More
Cleveland-Based Tap Packaging Solutions Lands the Cover of Package Printing Magazine for its Success in Digitally Printed Packaging
CLEVELAND – Cleveland-based Tap Packaging Solutions was featured on the cover of Package Printing Magazine’s May edition as a result of its recent success leveraging digital print technology for the folding carton market. Tap has been located in downtown Cleveland for 110 years and was one of the first in Read More
The Complete Guide to “Krafting,” 3 Ways to Package your Product in Kraft Paper
Word on the street is brown is the new black – specifically, Kraft brown. And what a coincidence, because Kraft is just one of many types of stylized papers that Tap offers to forward-thinking businesses that want to brand smart, reach a target audience, and sell more using their packaging Read More
NEW VIDEOS: Can you imagine leveraging digital printing for your package design? Welcome to the “Folding Carton Revolution.”
Imagine this: a digital printing press with minimal waste, zero set-up, high quality color match and fast turnaround. No more “one size fits all” packaging designs. Distinguishing yourself from conventional messaging by creating a relevant and resonating package that generates new growth. Well, this isn’t the stuff of your dreams. Read More
The Texture Mixture: 3 Ways to Alter the “Feel” of Your Packaging and Sell More
Have you ever thought about the actual feeling of your packaged product in the hands of the consumer? There’s more to packaging than meets the eye. The consumer experience is multi-sensory, mainly including sight and touch. It’s an important component of the “selling point” – that critical moment in the Read More
Make Your Packaging Shine!
Did you know that according to www.designforce.com, up to 2/3 of products are ignored in a retail environment? Packaging is one powerful strategic marketing tactic you can use to really stand out. Structure, size, shape, and substrate are all packaging options to consider when planning for packaging that pops. But Read More
How to Choose the Right Packaging for Your Product. Folding Carton or Rigid Set-Up Boxes?
Packaging does more than just hold a product. It’s a way to communicate the differential and position of your product and brand. The outside packaging of a product could be the difference in whether or not your product gets picked up and purchased. In fact, eye-tracking studies show consumers read Read More
Branding 101
When you hear the word “brand” what do you think? Do you think of a product, a company, an experience, how you feel about a company, a logo, or a storefront? If you answered yes to all of these, then you’re right. Branding isn’t just a logo or a company Read More
Wine and Chocolate Pairings…An Untapped Business Opportunity
Who doesn’t like chocolate and wine? But, what about pairing them together? Pairing chocolate and wine can be tricky if you don’t do your research ahead of time. Chocolate and wine both are power palates and tend to compete for the same taste buds. When done right, however, it can Read More
