Prototyping: The Key to Better Brand Packaging Results
In an ideal world, you would snag the perfect brand packaging design on the first try. Sales would flood immediately through the roof, and you would see customers flocking the shelves, because your brand packaging had the trifecta: it was functional, attractive, and told your story so well. However, in a Read More
Case Study: UliMana (Asheville, NC)
UliMana (pronounced “ooli-mana”) is a trailblazing raw chocolatier from Asheville, North Carolina, that found its niche in an unlikely hybrid of confection and health food markets. According to owner Tonya Bennert, UliMana is famous for making and marketing the first ever raw, organic, vegan, soy-free, and gluten-free chocolate truffles. With this Read More
“Share a Coke,” and Share a Chocolate Bar — Reaching Your Target Audience with Digitally Printed Folding Cartons
The classic American brand, Coca-Cola, is on the leading edge of futuristic packaging and marketing trends. Browsing the soda aisle at the grocery story, have you ever came across something truly eye-catching, like Coca-Cola bottles wrapped in different personalized labels? If so, you’ve seen their variably printed packaging campaign in Read More
2017 Spring Color Inspiration for Your Confection Packaging
Tradition and brand consistency are critical, but your visual merchandising colors don’t always have to be the same every spring. Mixing up variants within your form will keep your customers refreshed and interested through the same seasons and cycles every year. What color is more indicative of the excitement of Read More
Tap Packaging Wins 2017 HP Inkspiration Award for Digital Folding Cartons — Second Year in a Row
CLEVELAND– Cleveland-based packaging manufacturer Tap Packaging Solutions was the recipient of the 2017 HP Inkspiration Awards for the Americas for its exceptional use of digital print technology in the folding carton market. Tap’s winning submission was the Albeit “Art Deco” Shimmering Powder Palette, which placed under the Labels and Packaging/Health Read More
Tap Packaging Recognized with 10 Print Excellence Awards, “People’s Choice” Award, and Best of Northern Region from PIANKO
CLEVELAND — Cleveland-based packaging manufacturer Tap Packaging Solutions is proud to announce that it has received 10 awards in the 2017 PIANKO (Printing Industries of Ohio and Northern Kentucky) Print Excellence competition, one “People’s Choice” Award, and the Best of Northern Region for Packaging at the Northern Region’s annual Ben’s Read More
Malley’s Chocolates — Merchandising with Digitally Printed Custom Packaging at the Republican National Convention
Summer 2016 was tremendous for Northeast Ohio — the Cleveland Cavaliers won an NBA Championship and the city hosted the RNC (Republican National Convention). While the NBA win was a surprise, the RNC had been strategically thought out for months. When Northeast Ohio businesses heard that this once-in-a-lifetime major merchandising Read More
VIDEO INTERVIEWS: packagePRINTING Magazine talks to Tap’s design manager Jaime Wilhelm about consumer brand packaging production
packagePRINTING Magazine recently had a video conversation with Tap’s design & engineering manager Jaime Wilhelm about the production journey of Tap’s Jack Daniel’s corrugated gift carton and “Fleurir Chocolates — Taste the Nation, Bar by Bar,” a digitally printed folding carton project. The Jack Daniel’s corrugated carton and Fleurir Chocolates folding Read More
Tap’s Top 5 Best Sellers in Stock Confection Packaging (2016)
Did you follow the packaging trends this past year, or were you a bit of a product marketing and merchandising trail blazer? Before we start counting down the seconds to the ball drop, we’re recounting our most popular confection boxes. See what the stats say and peruse the confection packaging “people’s choice.” Read More
Recap of Tap’s 2016 Packaging and Printing Awards
As 2016 is drawing to a close, Tap Packaging Solutions is excited to highlight some of the packaging and printing awards it received this past year. We would like to deliver a special message of gratitude to the dedicated employee-owners, professional creative team members, and fantastic customers who made these Read More
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A Fun Bite of Confectionery and Cultural History